Selling motorcycles in Kolkata : challenges of managing a buying centre /

Wellness India Ltd. (Wellness) is a pharmaceutical company which reported revenues of INR1 1 billion in 2020. Wellness provides all of its sales executives with a company-owned 100cc motorcycle, within a stipulated price limit. Mr. Basu, a sales representative for Royal Motors, had been doing busine...

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Bibliographic Details

Main Author:	Mukherjee, Jaydeep (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Decision making. Decision Making Prise de décision. decision making. Electronic books.
Online Access:	Connect to the full text of this electronic book