Cover Image

Zomato Instant : launch of the controversial ten-minute food delivery service /

This case discusses the dilemma of Deepinder Goyal, Co-founder and CEO of the most popular food-tech delivery and restaurant aggregator company Zomato based in India with presence across multiple international locations, that faced one of the worst social media backlash in response to his announceme...

Full description

Bibliographic Details
Main Authors: Rai, Soumi (Author), Desai, Devang (Author), Rajhans, Kirti (Author), Chilakamarri, Savitha (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE business cases.
Subjects:
Service industries > Marketing > Case studies.
Strategic planning > Case studies.
Services (Industrie) > Marketing > Études de cas.
Planification stratégique > Études de cas.
Service industries > Marketing
Strategic planning
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number: HD9980.5 .R35 2023
 
Call Number Status Get It
HD9980.5 .R35 2023 Available