Analyzing how a small customer-focused team changed how an entire public company treated customers /

At Cameroon Telecommunications, the new Chief Executive Officer, appointed in 2018, defined a new strategic orientation focusing on customer centricity and change management. The execution of the new strategy initially suffered from a lack of operational guidelines. To align with the new orientation...

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Bibliographic Details

Main Author:	Essama Babissakana, Georges (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Customer relations. Customer services > Management. Success in business. Service à la clientèle > Gestion. Succès dans les affaires. Customer relations Customer services > Management Success in business Electronic books.
Online Access:	Connect to the full text of this electronic book