PGA Tour golf players and LIV Golf : communication and image repair strategies /

This case highlights the 2022 news of Professional Golf Association (PGA) Tour golfers moving from the PGA to the Saudi Arabian-backed golf league named LIV. The case describes and discusses image repair strategies presented in public statements of golfers defending their association with LIV Golf a...

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Bibliographic Details

Main Author:	DiMarco, John, 1969- (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Public relations > Case studies. Business communication > Case studies. Golfers > Case studies. Relations publiques > Études de cas. Communication dans l'entreprise > Études de cas. Business communication Golfers Public relations Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book