Glossier : blue ocean in the cosmetic marketspace /

The case explains how the direct-to-consumer beauty company Glossier Inc. (Glossier) leveraged beauty content written on founder Emily Weiss's blog, Into the Gloss, to develop beauty products. Into the Gloss was a collaborative blog where women shared their beauty routines and products. Weiss r...

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Bibliographic Details

Main Authors:	Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Cosmetics industry. Strategic planning. Corporations > Growth. Corporate governance. Cosmétiques > Industrie. Planification stratégique. Sociétés > Croissance. Gouvernement d'entreprise. Corporate governance Corporations > Growth Cosmetics industry Strategic planning Electronic books.
Online Access:	Connect to the full text of this electronic book