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Social responsibility marketing : the sudden rise and fall of a sporting goods company /

In July 2021, Fujian Hongxing ERKE Sporting Goods Co., Ltd. (ERKE) captured the attention of millions of Chinese people. After the largest rainstorm in its history hit Henan Province, ERKE donated CNY 50 million (about USD 8 million) in disaster relief supplies. Consumers expressed goodwill by impul...

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Bibliographic Details
Main Authors: Cao, Hongxing, active 2023 (Author), Zhang, Lu, active 2023 (Author), Niu, Haotian (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE business cases.
Subjects:
Social responsibility of business > Case studies.
Marketing > Case studies.
Entreprises > Responsabilité sociale > Études de cas.
Marketing > Études de cas.
Marketing
Social responsibility of business
Electronic books.
Case studies
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Call Number: HD60 .C36 2023
 
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HD60 .C36 2023 Available