Building online engagement and brand experience : the UEFA Academy /

Since the inception of the Union of European Football Associations (UEFA) Academy one and a half years ago, the learning and development arm of UEFA has been enjoying success with its programmes, developed specifically to address the needs of those in the football and sporting world. While the progr...

Full description

Bibliographic Details

Main Author:	Tan, Caroline S. L. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE business cases
Subjects:	Union of European Football Associations > Case studies. Union of European Football Associations. Online social networks in business > Case studies. COVID-19 (Disease) > Economic aspects. Réseaux sociaux dans les affaires > Études de cas. COVID-19 > Aspect économique. Online social networks in business. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book