Kodak's faded picture of health : a COVID-19 moment to exit photos and enter pharmaceuticals? /

After a century of innovation and global domination in chemical-based photography, Kodak lost the consumer photo market to digital cameras and cell phones. After emerging from bankruptcy in 2012, Kodak has seen its niche market serving business clients steadily erode. With the impact of COVID-19 on...

Full description

Bibliographic Details

Main Author:	Pellegrin, Karen L. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE business cases
Subjects:	Eastman Kodak Company > Management. Eastman Kodak Company > Planning. Eastman Kodak Company. Pharmaceutical industry. COVID-19 (Disease) > Economic aspects. Industrie pharmaceutique. COVID-19 > Aspect économique. Management. Planning. Electronic books.
Online Access:	Connect to the full text of this electronic book