Positioning and experiential marketing strategy of Shanggu study /

Since the 1990s, people in China have shown great enthusiasm for Guoxue studies. All kinds of activities around Guoxue, such as classic reading and preservation of Guoxue knowledge, are becoming increasingly popular. Along with the revival of Guoxue heritage, a new industry (i.e., Guoxue high-end tr...

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Bibliographic Details
Main Authors:	Zhilan, Li (Author), Shijun, Chen (Author), Jiang, Lin, active 2016 (Author)
Format:	eBook
Language:	English
Published:	London : Renmin University, 2016.
Series:	SAGE business cases
Subjects:	Beijing da xue > Case studies. Beijing da xue Universities and colleges > China > Marketing > Case studies. Culture > Study and teaching > China > Case studies. Culture > Étude et enseignement > Chine > Études de cas. Culture > Study and teaching Universities and colleges > Marketing China Electronic books. Case studies
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Call Number:		LG51.P28 Z45 2016

LG51.P28 Z45 2016	Available