Allbirds : sustainable innovation disrupting the casual shoe industry /

Allbirds is an exciting new company that is disrupting the footwear industry--an industry known for its unsustainable environmental and production practices. This case examines the start-up motivations of the founders and the product innovations they have developed within the casual shoe category si...

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Bibliographic Details
Main Authors:	Pavlovich, Kathryn (Author), Bowden, Stephen C. (Author), Simnadis, Thomas (Author), Connolly, Heather (Author), Collins, Eva (Author), Gibb, Jenny (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Allbirds. Footwear industry > Management > Case studies. Sustainable development > Case studies. Chaussures > Industrie > Gestion > Études de cas. Développement durable > Études de cas. Footwear industry > Management Sustainable development Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Allbirds is an exciting new company that is disrupting the footwear industry--an industry known for its unsustainable environmental and production practices. This case examines the start-up motivations of the founders and the product innovations they have developed within the casual shoe category since its inception in 2016. In 2019, Allbirds had four different shoe styles, plus a flip-flop, made from three sustainable, innovative materials: merino wool, eucalyptus fibre, and sugar cane. What are they going to come up with next?
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529713206 152971320X