Allbirds : sustainable innovation disrupting the casual shoe industry /

Allbirds is an exciting new company that is disrupting the footwear industry--an industry known for its unsustainable environmental and production practices. This case examines the start-up motivations of the founders and the product innovations they have developed within the casual shoe category si...

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Bibliographic Details
Main Authors: Pavlovich, Kathryn (Author), Bowden, Stephen C. (Author), Simnadis, Thomas (Author), Connolly, Heather (Author), Collins, Eva (Author), Gibb, Jenny (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
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Call Number: TS1020 .P38 2020
 
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TS1020 .P38 2020 Available