Applying Aristotle's three ancient rhetorical appeals to modern business communication /

Though the term rhetoric is often used nowadays in a negative sense, the word and concept have origins in antiquity. In ancient philosophy, rhetoric is a neutral term used to describe the science and art of persuasion. The case introduces a simple, three-part structure for understanding rhetoric. Th...

Full description

Bibliographic Details

Main Author:	Morrell, Kevin (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Communication in organizations. Management > Communication systems. Communication dans les organisations. Communication in organizations Electronic books. Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book