Titan Pharmaceutical : an introduction to diverse market opportunities /

Seeking to take advantage of demand for diverse antibiotics, Titan Pharmaceutical, a cephalosporin based pharmaceutical company in China, hoped to further expand into the global market. Yulin Deng, founder, looked to his executives for a profitable approach. Two options were presented--one in Argent...

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Bibliographic Details
Main Authors:	Volkhonska, Nika (Author), Mansfield, Eve (Author), Almudhaf, Mohammed (Author), Ivy, Julia (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Titan Pharmaceutical > Case studies. Competition > Case studies. Competition Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Seeking to take advantage of demand for diverse antibiotics, Titan Pharmaceutical, a cephalosporin based pharmaceutical company in China, hoped to further expand into the global market. Yulin Deng, founder, looked to his executives for a profitable approach. Two options were presented--one in Argentina, where the market was open and had little to no foreign business competition. The other option was Denmark, where pharmaceutical business was booming but a large market meant competition. Titan must examine the strengths and weaknesses of the company that determine the opportunities and threats involved with working in each country and formulate a strategy for entry.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529726442 1529726441