Titan Pharmaceutical : an introduction to diverse market opportunities /

Seeking to take advantage of demand for diverse antibiotics, Titan Pharmaceutical, a cephalosporin based pharmaceutical company in China, hoped to further expand into the global market. Yulin Deng, founder, looked to his executives for a profitable approach. Two options were presented--one in Argent...

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Bibliographic Details

Main Authors:	Volkhonska, Nika (Author), Mansfield, Eve (Author), Almudhaf, Mohammed (Author), Ivy, Julia (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Titan Pharmaceutical > Case studies. Competition > Case studies. Competition Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book