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Crimson Cup Bangladesh : expanding the coffee market to the youth of Bangladesh /

By examining the expansion and operations of Crimson Cup, a U.S.-based coffee shop in Bangladesh, the case highlights challenges faced by a company in the hot beverage industry in a developing nation. These challenges include competitors, employee retention, supply, and the coffee culture of the cou...

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Bibliographic Details
Main Authors: Zaman, Mahmud Habib, 1981- (Author), Sharif, Sohana Z. (Author), Zaman, Mashkur (Author), Rowshan, Sabrina (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Globalization > Bangladesh.
Coffee industry > Bangladesh.
Mondialisation > Bangladesh.
Café > Commerce > Bangladesh.
Coffee industry
Globalization
Bangladesh
Electronic books.
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:By examining the expansion and operations of Crimson Cup, a U.S.-based coffee shop in Bangladesh, the case highlights challenges faced by a company in the hot beverage industry in a developing nation. These challenges include competitors, employee retention, supply, and the coffee culture of the country. The case also considers the company's philosophy in operating its coffee house, its strategy and accomplishments, and the changing behaviors of consumers.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781529704150
1529704154