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Crimson Cup Bangladesh : expanding the coffee market to the youth of Bangladesh /

By examining the expansion and operations of Crimson Cup, a U.S.-based coffee shop in Bangladesh, the case highlights challenges faced by a company in the hot beverage industry in a developing nation. These challenges include competitors, employee retention, supply, and the coffee culture of the cou...

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Bibliographic Details
Main Authors: Zaman, Mahmud Habib, 1981- (Author), Sharif, Sohana Z. (Author), Zaman, Mashkur (Author), Rowshan, Sabrina (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Globalization > Bangladesh.
Coffee industry > Bangladesh.
Mondialisation > Bangladesh.
Café > Commerce > Bangladesh.
Coffee industry
Globalization
Bangladesh
Electronic books.
Case studies.
Études de cas.
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Call Number: HF1365 .Z36 2020
 
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HF1365 .Z36 2020 Available