Siemens key account management : lost in Central Asia? /

Since the mid-1990s, Siemens AG has adapted its business processes and internal structure to the expected future competitive environment in order to make the company faster, more focused, and more efficient. In this effort, customer-centric KAM programs (Siemens One) have evolved. Siemens One is a p...

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Bibliographic Details
Main Author: Yue, Tao, active 2024 (Author)
Format: eBook
Language:English
Published: London : Rotterdam School of Management, Erasmus University, 2024.
Series:SAGE Business cases.
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Call Number: HF5415.5 .Y84 2024
 
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HF5415.5 .Y84 2024 Available