Hyperprofessionalized and commodified : a case study examination of FBS bowl games and the utilization of football players as programmatic promotional material /

Football Bowl Subdivision (FBS) football games are presented in a hypercommercialized manner by television broadcast networks through the targeted use of in-game graphics and corporatized content. While commercialized FBS football broadcast components have been analyzed within the frameworks of a hy...

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Bibliographic Details
Main Authors:	Corr, Chris (Author), Southall, Richard M. (Author), Southall, Crystal (Author), Hart, Richard J. (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2023.
Series:	SAGE business cases.
Subjects:	Football players > Economic aspects > Case studies. Television broadcasting of sports > Marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		GV742.3 .C67 2023

GV742.3 .C67 2023	Available