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Graza : CEO apologies and positive response by consumers /

The case explains how Andrew Benin, CEO and cofounder of a direct-to-consumer olive oil startup, Graza, apologized to consumers when they received poor-quality products and late deliveries. Benin apologized through an email to Graza customers even when the reasons for the delay were beyond his compa...

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Bibliographic Details
Main Authors: Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE Business cases.
Subjects:
Small business > Management > Case studies.
Service industries > Marketing > Case studies.
Petites et moyennes entreprises > Gestion > Études de cas.
Services (Industrie) > Marketing > Études de cas.
Electronic books.
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Call Number: HD31.2 .A36 2024
 
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HD31.2 .A36 2024 Available