How the marriage of Nike and Tiger Woods survived /

After turning pro in 1996, Tiger Woods rapidly became the most famous golfer in the world and one of the wealthiest professional athletes of all time. However, he experienced significant ups and downs in both his personal life and career, including a decade from 2009 to 2019 marked by public scandal...

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Bibliographic Details
Main Authors:	Loroz, Peggy (Author), Braig, Bridgette (Author)
Format:	eBook
Language:	English
Published:	London : Society for Case Research, 2020.
Series:	SAGE Business cases.
Subjects:	Branding (Marketing) > Case studies. Indorsements > Case studies. Product management > Case studies. Stratégie de marque > Études de cas. Endossements > Études de cas. Produits commerciaux > Gestion > Études de cas. Electronic books.
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Call Number	Status	Get It
Call Number:		HF5415.1255 .L67 2020

HF5415.1255 .L67 2020	Available