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Land o'Lakes abandons Native American logo : brand authenticity or virtue signaling? /

This case is about Land O'Lakes President and Chief Executive Officer (CEO) Beth Ford and her company's decision to stop using Mia, a Native American woman, on its butter packaging. (Mia's iconic image had appeared on Land O'Lakes packaging for more than 90 years). While some wel...

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Bibliographic Details
Main Authors: Olsen, Paul (Author), Mitchell, Brandon (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE Business cases.
Subjects:
Social responsibility of business > Case studies.
Entreprises > Responsabilité sociale > Études de cas.
Electronic books.
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Call Number: HD60 .O47 2022
 
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HD60 .O47 2022 Available