The continued Olympic agenda shift : a case study of the time on camera for men and women during the 2022 Beijing Olympics on NBC /

This case study assessed the differences in time on camera dedicated to men and women athletes at the 2022 Beijing Winter Olympics. An analysis of the entirety of the programming on the American broadcast television company NBC, including the prime-time broadcasts, the daytime programming, and the a...

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Bibliographic Details
Main Authors:	Arth, Zachary (Author), Angelini, James R. (Author), Gentile, Patrick C. (Author), Hard, Andrew W. (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2023.
Series:	SAGE business cases.
Subjects:	National Broadcasting Company > Press coverage > Case studies. Olympic Winter Games > (24th : > 2022 : > Beijing, China) > Press coverage > Case studies. Television broadcasting of sports > Case studies. Émissions sportives télévisées > Études de cas. Electronic books.
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Call Number:		GV742.3 .A78 2023

GV742.3 .A78 2023	Available