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Daffodil Ultra Hair colour : defending against price competition in India /

Daffodil was a multinational hair care company with a 30% share of the INR 20 billion Indian hair color market in 2022. Its premium Daffodil Ultra Hair color had a decline of 20% in 2022 over the 2021 sales values. Anamika, the product manager of the brand, was tasked with developing a marketing pla...

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Bibliographic Details
Main Author: Mukherjee, Jaydeep, (Economist) (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE Business cases.
Subjects:
Product management > India > Decision making > Case studies.
Consumer behavior > India > Case studies.
Consommateurs > Comportement > Inde > Études de cas.
Electronic books.
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Call Number: HF5415.15 .M85 2024
 
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