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Shein : the (not so?) shining growth of ultra-fast fashion /

This case is centered on the Chinese online fashion retailer Shein. Created in 2012, Shein quickly grew to become an internationally known brand without physical premises, selling products nearly all over the world. The case presents Shein's international development, examines how the firm revo...

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Bibliographic Details
Main Authors: Plé, Loïc (Author), Yacoub, Ghassan, active 2024 (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2024.
Series:SAGE Business cases.
Subjects:
Corporations > Growth > Case studies.
Clothing trade > Case studies.
Electronic commerce > Case studies.
Sociétés > Croissance > Études de cas.
Commerce électronique > Études de cas.
Electronic books.
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Call Number: HD2746 .P54 2024
 
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HD2746 .P54 2024 Available