Rebranding the "historic island city" /

Cynthya Porter started as the marketing specialist for Visit Winona, the Winona, Minnesota Convention and Visitors Bureau, in a difficult position. She inherited an outdated and ineffective brand positioning strategy that positioned Winona similarly to neighboring tourist destinations and targeted o...

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Bibliographic Details
Main Authors:	White, Ryan, active 2021 (Author), Porter, Cynthya (Author), Lamberson, Andrew (Author)
Format:	eBook
Language:	English
Published:	London : Society for Case Research, 2021.
Series:	SAGE business cases.
Subjects:	Advertising > Tourism > Minnesota > Case studies. Product management > Case studies. Produits commerciaux > Gestion > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		HF6161.T63 W45 2021

HF6161.T63 W45 2021	Available