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"You ruined my daughter's wedding" : post-purchase dissatisfaction with an intangible product /

This case centers on Kelly, a salesperson at the fictional Woodside Hotel in the United States. Kelly's Monday started with an angry client, Mrs. Thompson, asking to see her. Mrs. Thompson's daughter's wedding reception had taken place at the Woodside Hotel two days prior. On the nigh...

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Bibliographic Details
Main Author: Davin, Katie (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE business cases.
Subjects:
Consumer satisfaction > Case studies.
Hotel management > Case studies.
Consumer complaints > Case studies.
Consommateurs > Satisfaction > Études de cas.
Hôtels > Gestion > Études de cas.
Consommateurs > Plaintes > Études de cas.
Electronic books.
Online Access:Connect to the full text of this electronic book

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