"You ruined my daughter's wedding" : post-purchase dissatisfaction with an intangible product /
This case centers on Kelly, a salesperson at the fictional Woodside Hotel in the United States. Kelly's Monday started with an angry client, Mrs. Thompson, asking to see her. Mrs. Thompson's daughter's wedding reception had taken place at the Woodside Hotel two days prior. On the nigh...
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE business cases.
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| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
HF5415.52 .D38 2024 |
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| Call Number | Status | Get It |
| HF5415.52 .D38 2024 | Available | |