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Mattel expands its horizon by introducing gender-neutral Barbie dolls /

Mattel, the toy manufacturing company, is the maker of Barbie dolls. In 2022, the company modeled a new doll inspired by Laverne Cox, a famous transgender personality. It was the first time that Mattel had modeled a Barbie doll after a trans person. This case examines how the sales of Barbie had dec...

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Bibliographic Details
Main Author: Mehta, Shreshthi (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE Business cases.
Subjects:
Mattel, Inc. > Case studies.
Barbie dolls > Case studies.
Cultural pluralism > Case studies.
Corporations > Growth > Case studies.
Gender nonconformity > Case studies.
Diversité culturelle > Études de cas.
Sociétés > Croissance > Études de cas.
Transgenrisme > Études de cas.
Electronic books.
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Call Number: HM1271 .M44 2024
 
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HM1271 .M44 2024 Available