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Dermacare : finalizing the go-to-market strategy /

Bhaskar Gupta used his decade-long experience in a large multinational consumer products company to start Dermacare in India in March 2022. He launched premium skincare products in the niche segment of affordable luxury in March 2023. After the initial success of selling the product in the market, G...

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Bibliographic Details
Main Author: Mukherjee, Jaydeep, (Economist) (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE Business cases.
Subjects:
Marketing channels > Case studies.
Communication in marketing > Case studies.
Product management > Case studies.
Circuits de distribution > Études de cas.
Communication en marketing > Études de cas.
Produits commerciaux > Gestion > Études de cas.
Electronic books.
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Call Number: HF5415.129 .M85 2024
 
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