Ancestry.com : evaluating the past to strategize for the future /

Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials and market share prospects, hoping to achieve its vision and mission. In 2020, Blackstone Group purchased...

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Bibliographic Details
Main Authors: Whaley, George L. (Author), Chen, Caroline (Author), Thach, Quyen (Author)
Format: eBook
Language:English
Published: London : Society for Case Research, 2022.
Series:SAGE Business cases.
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Call Number: HD2746 .W43 2022
 
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