Vico movement : changing the sole of a footwear firm /

Kevin van Wijk had always been a 'sneaker freaker'. As a result of his love and passion for footwear, in 2010 he founded VICO Movement: an independent product-driven footwear brand, valuing European quality, distinctive design, craftsmanship and sustainability. After a promising start in t...

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Bibliographic Details
Main Authors:	Schreiner, Josef (Author), Kemmeren, Martijn (Author), Huslink, Willem (Author)
Format:	eBook
Language:	English
Published:	London : Rotterdam School of Management, Erasmus University, 2024.
Series:	SAGE Business cases.
Subjects:	Industrial marketing > Case studies. Footwear industry > Case studies. Selling > Footwear > Case studies. Marketing industriel > Études de cas. Chaussures > Industrie > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number:		HF5415.1263 .S37 2024

HF5415.1263 .S37 2024	Available