Snickers : celebrations versus hunger /

The chocolate brand Snickers is faced with the challenge of low sales in India, possibly due to an ineffective approach to its marketing program. Because chocolate is considered candy in India, the marketing strategy of Snickers as quenching hunger is not consistent with the cultural view of the rol...

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Bibliographic Details

Main Authors:	Chakraborty, Uttam (Author), Biswal, Santosh Kumar (Author), Filieri, Raffaele (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Branding (Marketing) Stratégie de marque. branding. Electronic books.
Online Access:	Connect to the full text of this electronic book