European Wax Center in Manhattan : determining where in a franchise system to build a business /

This case focuses on Karen and Twan Bentlage the owners of two hair waxing salons in New York City. The two stores have experienced robust demand, but the business has also suffered its fair share of problems. The operating partner had walked away from the venture leaving Karen and Twan to pick up t...

Full description

Bibliographic Details
Main Authors:	Golden, Joseph (Author), Wasserstein, A. J. (Author)
Format:	eBook
Language:	English
Published:	London : Yale School of Management, 2019.
Series:	SAGE Business cases.
Subjects:	Decision making. Franchises (Retail trade) Branding (Marketing) Prise de décision. Concessions (Commerce de détail) Stratégie de marque. decision making. franchises. branding. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case focuses on Karen and Twan Bentlage the owners of two hair waxing salons in New York City. The two stores have experienced robust demand, but the business has also suffered its fair share of problems. The operating partner had walked away from the venture leaving Karen and Twan to pick up the slack. Additionally, Karen and Twan want to continue to grow aggressively and add more salons within the Manhattan market. Recently an investor has come forward with an offer to open 12 franchised stores in New York City. The Bentlages must now decide whether to continue developing the market by themselves or seek outside help through franchising and investment.
Item Description:	Originally Published InGolden, J., & Wasserstein, A.J. (2019). European Wax Center in Manhattan: Determining Where in a Franchise System to Build a Business. 19-020. New Haven, CT: Yale School of Management, Yale University.
Physical Description:	1 online resource : illustrations.
ISBN:	9781529795073 1529795079