European Wax Center in Manhattan : determining where in a franchise system to build a business /

This case focuses on Karen and Twan Bentlage the owners of two hair waxing salons in New York City. The two stores have experienced robust demand, but the business has also suffered its fair share of problems. The operating partner had walked away from the venture leaving Karen and Twan to pick up t...

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Bibliographic Details

Main Authors:	Golden, Joseph (Author), Wasserstein, A. J. (Author)
Format:	eBook
Language:	English
Published:	London : Yale School of Management, 2019.
Series:	SAGE Business cases.
Subjects:	Decision making. Franchises (Retail trade) Branding (Marketing) Prise de décision. Concessions (Commerce de détail) Stratégie de marque. decision making. franchises. branding. Electronic books.
Online Access:	Connect to the full text of this electronic book