Decathlon : international audacity and customer seduction /

Decathlon, a leading company in the sports market, has learned lessons from its international expansion since 1992, as the company opened department stores on the outskirts of European cities. Decathlon has achieved internationalization by adopting different modes of entry including alliances, partn...

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Bibliographic Details

Main Authors:	Rebière, Philippe (Author), Mavoori, Hareesh (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Corporations > Growth. Sociétés > Croissance. Electronic books.
Online Access:	Connect to the full text of this electronic book