Niche growth : the case of Heavy Metal Apparels /

The case examines Heavy Metal Apparels, a niche business that has grown in popularity as an online store in Bangladesh. The company initially started by printing T-shirts of several heavy metal bands, with the main customers being the friends of the entrepreneurs. As the popularity of Heavy Metal Ap...

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Bibliographic Details

Main Authors:	Zaman, Mahmud Habib (Author), Zaman, Sohana Sharif (Author), Evan, Mohammed Abdul Mumin (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Small business > Growth. Business planning. Petites et moyennes entreprises > Croissance. Electronic books.
Online Access:	Connect to the full text of this electronic book