Outdoor recreation retailer : responding to changing customer preferences and demographic shifts /

Gale Kelow, CEO at GWRC Outdoor Recreation and Sports, is faced with hard choices as customer traffic and margins decline. Major changes in customer preferences and changing demographics require action steps to move the retailer forward. To respond to market competition and shifts in demographics as...

Full description

Bibliographic Details

Main Author:	Green, Martin, active 2021 (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Consumers' preferences. Consommateurs > Préférences. Electronic books.
Online Access:	Connect to the full text of this electronic book