McDonald's USA : a restaurant icon's potential to thrive in a global pandemic /

Over the past 65 years, McDonald's has grown to become the world's largest (McDonald's, 2020a) and most recognized fast-food restaurant company. Like other restaurant businesses during the COVID-19 pandemic, McDonald's was forced to confront how to survive. This was particularly...

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Bibliographic Details

Main Authors:	Mukherjee, Kaushik (Author), Chandler, Byron (Author), Gentry, Richard (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	COVID-19 Pandemic, 2020- Corporations > Growth. Pandémie de COVID-19, 2020- Sociétés > Croissance. Since 2020 Electronic books.
Online Access:	Connect to the full text of this electronic book