Bite toothpaste bits : creating a new product category /

This case discusses the success of Lindsay McCormick, the co-founder and CEO of Bite Toothpaste Bits (hereafter Bite). Bite has become widely recognized in the sustainability and personal care segment. McCormick offers consumers toothpaste in the form of pills that can be chewed and then brushed wit...

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Bibliographic Details

Main Authors:	Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Branding (Marketing) Sustainability. Stratégie de marque. Durabilité de l'environnement. branding. Electronic books.
Online Access:	Connect to the full text of this electronic book