Time to ROAM : segmenting markets by lead-time to support mass customization /

This case highlights the capacity dilemma facing any mass-customization manufacturer: How can it offer rapid fulfillment on made-to-order products at a competitive cost? Situated at the intersection of operations and marketing, the case describes ROAM, a startup luggage company that offers customize...

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Bibliographic Details

Main Authors:	Cattani, Dana (Author), Cattani, Kyle (Author)
Format:	eBook
Language:	English
Published:	London : NeilsonJournals Publishing, 2020.
Series:	SAGE Business cases.
Subjects:	Mass customization. Personnalisation de masse. Electronic books.
Online Access:	Connect to the full text of this electronic book