Investing in cultural tourism : a strategic crossroads for Vila Galé Hotel Group /

Jorge Rebelo de Almeida (JRA), CEO of Vila Galé Hotel Group in Portugal, has an opportunity to invest in two important historical heritage sites in the countryside. Doing so will mean cutting back in other areas he wants the business to grow, such as internationalization. Will the investment be wort...

Full description

Bibliographic Details

Main Authors:	Fialho, Ana (Author), Dionísio, Andreia (Author), de Pádua Souza, Rachel Hermeto (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Business planning. Diversification in industry. Heritage tourism > Portugal. Diversification (Économie politique) Tourisme culturel > Portugal. diversification. Heritage tourism. Portugal. Electronic books.
Online Access:	Connect to the full text of this electronic book