The Pokémon GO craze /

When Niantic Inc. released Pokémon GO, it became the most downloaded app in the iOS store. By June 2017, Pokémon GO had 752 million downloads and earned approximately USD 1.2 billion in revenue, partially due to Niantic's partnerships with companies such as Starbucks, T-Mobile, and Apple. Howev...

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Bibliographic Details
Main Authors:	Corres Luna, Karla (Author), Schoutens, Yvette (Author), Lin, Meng-Hsien J. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Pokémon Go (Game) > Case studies. Product life cycle > Case studies. Mobile apps > Marketing > Case studies. Pokémon Go (Jeu) > Études de cas. Produits commerciaux > Cycle de vie > Études de cas. Pokémon Go (Game) Product life cycle Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	When Niantic Inc. released Pokémon GO, it became the most downloaded app in the iOS store. By June 2017, Pokémon GO had 752 million downloads and earned approximately USD 1.2 billion in revenue, partially due to Niantic's partnerships with companies such as Starbucks, T-Mobile, and Apple. However, the game's success was short lived and began declining in popularity soon after its launch. A game that was ahead of its time and received record breaking downloads and attention, now seemed a thing of the past. This case examines contributing factors to the meteoric rise and decline of Pokémon GO, in particular issues with safety and stability, and the strategic marketing that brought on, but could not sustain, the game's popularity.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529709056 1529709059