The Pokémon GO craze /

When Niantic Inc. released Pokémon GO, it became the most downloaded app in the iOS store. By June 2017, Pokémon GO had 752 million downloads and earned approximately USD 1.2 billion in revenue, partially due to Niantic's partnerships with companies such as Starbucks, T-Mobile, and Apple. Howev...

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Bibliographic Details
Main Authors:	Corres Luna, Karla (Author), Schoutens, Yvette (Author), Lin, Meng-Hsien J. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Pokémon Go (Game) > Case studies. Product life cycle > Case studies. Mobile apps > Marketing > Case studies. Pokémon Go (Jeu) > Études de cas. Produits commerciaux > Cycle de vie > Études de cas. Pokémon Go (Game) Product life cycle Electronic books. Case studies Case studies. Études de cas.
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Call Number	Status	Get It
Call Number:		GV1469.35.P634 C67 2020

GV1469.35.P634 C67 2020	Available