Cover Image

Strategic event planning for the Florida Music Festival, (FMF), USA /

With the aid of the guided analysis of the Florida Music Festival (FMF), this case study outlines the use of the strategic event planning process with a view to establish events as a tourist attraction within a destination. The paper explains the importance of the tourism industry for Orlando, USA a...

Full description

Bibliographic Details
Main Authors: Andrzejewski, Leigh (Author), Van Niekerk, Mathilda, 1972- (Author), Okumus, Fevzi (Author)
Format: eBook
Language:English
Published: London : International CHRIE, 2016.
Series:SAGE Business Cases.
Subjects:
Florida Music Festival > Case studies.
Planning > Case studies.
Music festivals > Florida > Case studies.
Planification > Études de cas.
Festivals de musique > Floride > Études de cas.
Music festivals
Planning
Florida
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number: HD30.28 .A53 2016
 
Call Number Status Get It
HD30.28 .A53 2016 Available