| Tag |
First Indicator |
Second Indicator |
Subfields |
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200121s2015 enka fob 000 0 eng d |
| 005 |
20240923171941.3 |
| 035 |
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|a (OCoLC)on1141338076
|
| 040 |
|
|
|a SGPBL
|b eng
|e rda
|e pn
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|d OCLCO
|d OCLCF
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| 020 |
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|a 9781529712421
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|a 1529712424
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|a (OCoLC)1141338076
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| 050 |
|
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|a HM742
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| 082 |
0 |
4 |
|a 302.231
|
| 049 |
|
|
|a TXAM
|
| 100 |
1 |
|
|a Bagnera, Suzanne Markham,
|e author.
|
| 245 |
1 |
4 |
|a The development of responses to social media reviews in the lodging industry /
|c Suzanne Markham Bagnera, Thomas R. Schrier, Susan W. Arendt.
|
| 264 |
|
1 |
|a London :
|b International CHRIE,
|c 2015.
|
| 300 |
|
|
|a 1 online resource :
|b illustrations.
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| 336 |
|
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| 337 |
|
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|a computer
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| 338 |
|
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|a online resource
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| 490 |
1 |
|
|a SAGE Business Cases
|
| 500 |
|
|
|a Originally published in : Bagnera, S. M., Schrier, T. R., & Arendt, S. W. (2015). The development of responses to social media reviews in the lodging industry. Journal of Hospitality & Tourism Cases, 4(2), 42-54.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 520 |
8 |
|
|a This case study presents information about User-Generated Content (UGC) on social media sites, like TripAdvisor®. This case study aims to familiarize students with social media websites and demonstrate how management should respond to reviews posted by consumers. Examples of positive and negative management responses are provided to help identify appropriate responses. The analysis of management responses will provide students with an opportunity to become familiar with these websites and how they can structure a professional response so they are better prepared to enter the work force with knowledge of UGC.
|
| 588 |
|
|
|a Description based on XML content.
|
| 610 |
2 |
0 |
|a TripAdvisor, Inc.
|v Case studies.
|
| 650 |
|
0 |
|a Online social networks in business
|v Case studies.
|
| 650 |
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| 650 |
|
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|a Réseaux sociaux dans les affaires
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| 650 |
|
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|
| 650 |
|
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|a Online social networks in business
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| 655 |
|
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|
| 700 |
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|
|a Schrier, Thomas R.,
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|
| 700 |
1 |
|
|a Arendt, Susan W.,
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| 830 |
|
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|a SAGE Business Cases.
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| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=https://sk.sagepub.com/cases/development-responses-social-media-reviews-lodging-industry
|z Connect to the full text of this electronic book
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|
| 955 |
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|a SAGE eBooks
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| 955 |
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|a SAGE Business Cases 2020 Annual Collection
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| 994 |
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|a Texas A&M University
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|
| 998 |
f |
f |
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