The development of responses to social media reviews in the lodging industry /

This case study presents information about User-Generated Content (UGC) on social media sites, like TripAdvisor®. This case study aims to familiarize students with social media websites and demonstrate how management should respond to reviews posted by consumers. Examples of positive and negative ma...

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Bibliographic Details

Main Authors:	Bagnera, Suzanne Markham (Author), Schrier, Thomas R. (Author), Arendt, Susan W. (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2015.
Series:	SAGE Business Cases.
Subjects:	TripAdvisor, Inc. > Case studies. Online social networks in business > Case studies. Customer relations > Case studies. Réseaux sociaux dans les affaires > Études de cas. Customer relations Online social networks in business Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book