Nike, Inc. : believing in Colin Kaepernick, sacrificing brand image? /

On September 4, 2018, Nike, Inc. launched a new ad campaign featuring, Colin Kaepernick, a professional athlete with a highly polarizing image. Kaepernick, known for kneeling in protest during the national anthem at National Football League games, immediately drew criticism from the public. Over the...

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Bibliographic Details

Main Authors:	Boyle, Kevin, active 2019 (Author), Tuddenham, Mike (Author), Weathers, Dan (Author), O'Rourke, James S., active 2019 (Author)
Format:	eBook
Language:	English
Published:	London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2019.
Series:	SAGE Business Cases.
Subjects:	Nike (Firm) > Case studies. Kaepernick, Colin, > 1987- Nike (Firm) Branding (Marketing) > Case studies. Stratégie de marque > Études de cas. Branding (Marketing) Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book