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Innovation in the midst of uncertainty : a case study of Mahindra Reva Electric Vehicles Private Limited /

This case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, when it was launched in the Indian market. Mahindra Reva Electric Vehicles had taken up the challenge of manufacturing an energy efficient concept car and tried to achieve operational success. However,...

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Bibliographic Details
Main Authors: Iyer, Lakshmi Shankar (Author), Dutta, Goutam (Author)
Format: eBook
Language:English
Published: London : Indian Institute of Management, Ahmedabad, 2017.
Series:SAGE Business Cases.
Subjects:
Mahindra Reva Electric Vehicles > Case studies.
Electric vehicle industry > India > Case studies.
Electric vehicles > India > Marketing > Case studies.
Véhicules électriques > Industrie > Inde > Études de cas.
Electric vehicle industry
Electric vehicles > Marketing
India
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD9710.I44 M34 2017
 
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HD9710.I44 M34 2017 Available