Stranger Things have happened : digital marketing lessons from the Eggo-Netflix collaboration /

With advertisements and marketing messages continuously served up to individuals in the current digital era of media fragmentation, now more than ever it is critical for brands to connect with consumers in memorable ways. The aging but iconic U.S. brand Eggo frozen waffles was presented with an unex...

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Bibliographic Details

Main Authors:	O'Donnell, Rebecca Hemmert (Author), Huntington, Heidi E. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Stranger things (Television program) > Case studies. Kellogg Company > Case studies. Netflix (Firm) > Case studies. Kellogg Company Netflix (Firm) Stranger things (Television program) Product placement in mass media > Case studies. Customer relations > Case studies. Placement de produits dans les médias > Études de cas. Customer relations Product placement in mass media Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book