The Barbie movie : the emergence of a new era for branding /

The current live-action Barbie film is based on the Mattel doll brand. The film, as a means of communication, grossed over USD 1.342 billion and was well-received by the audience. Its varied ensemble and strong portrayal of women's empowerment has also been commended. Greta Gerwig directed the...

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Bibliographic Details

Main Authors:	Chakraborty, Uttam, active 2024 (Author), Biswal, Santosh Kumar, 1979- (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Branding (Marketing) > Case studies. Stratégie de marque > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book